Marketing translation services

About Our Marketing Translation Services

Global Language Services helps you expand your reach without losing your identity. We understand that marketing copy is different from legal or technical text – it requires creativity, cultural flair, and emotional intelligence.

SEO Keyword Research

For websites and ads, basic translation can put a ceiling on the results you’ll get in a specific market. If, for example, you want to increase your presence in Germany, there’s a more bullet proof option that’s going to result in website visits and a positive user experience. Performing a territory specific SEO keyword research will allow you to adapt your website and ads so that they reach your exact target audience.

Transcreation, not just translation

The last thing you want is a literal translation that kills the “hook”. At Global Language Services, we don’t just swap words, our linguists practice transcreation – adapting your creative concepts so the spirit and intent of your message land perfectly with your target audience. Transcreation is necessary when using SEO keywords, as the source text may need to be adapted in the target language to factor these in. This is also a key opportunity to mould the text to adhere to the cultural and linguistic expectations of your target audience.

Protecting your brand consistency

You’ve spent years refining your brand voice; we ensure it travels. Your project manager will handpick translators with creative advertising and marketing backgrounds, ensuring they adhere to your brand guidelines and terminology. Your assigned translator will be a native speaker of your target language which gives them invaluable knowledge to localise the content accurately to your target audience, ensuring your message resonates authentically. We can build glossaries for you to ensure that your product names and slogans remain consistent, whether in Tokyo, Berlin, or London.

Cultural consultancy

A phrase that works in the UK might confuse or alienate an audience abroad. 

Our native-speaking translators act as your cultural safety net, flagging idioms, concepts, or cultural reference points that won’t translate well, ensuring your campaign is sensitive to the local market and effective.

Secure and Confidential

Marketing campaigns often involve embargoed information. 

Your data is secure with us. We are ISO 27001 Information Security Management certified, and all our staff and translators sign NDAs, ensuring your campaign doesn’t leak before launch.